From Disruption to Execution: Key Leadership Takeaways from Manifest 2025

The energy in Las Vegas at Manifest: The Future of Supply Chain & Logistics 2025 made one thing clear: the supply chain and logistics sector is in the midst of a transformative era. From AI-driven efficiencies to the expanding role of robotics, here are the top themes that stood out, and the leadership challenges that will define the industry’s next phase.

AI, AI, AI: real use cases are emerging

Walking the Expo floor, one thing was clear - AI is everywhere. Companies are racing to implement AI-driven solutions, particularly in areas with existing digital workflows like scheduling and route optimization. There’s no shortage of excitement around AI agents automating complex decision-making.

Yet, a major challenge persists: data quality. As many panels emphasized, the “garbage in, garbage out” dilemma is especially relevant in this space. Supply chain data remains highly fragmented, with some legacy systems dating back to the 1960s (EDI codes). The companies that crack the code on structuring and integrating quality data will be the ones that unlock AI’s full potential.

The robots are coming - and this time, cost makes sense

Panelists agreed: plummeting hardware costs are making robotics more viable than ever. While AI tackles workflows, robots are poised to address labor shortages and high-risk tasks, helping to bridge operational gaps in warehouses, trucking, and fulfillment centers.

The real shift? Companies no longer see robotics as a futuristic luxury but as a near-term necessity. The coming wave of automation will favor leaders who can integrate these technologies seamlessly into their operations - without disrupting the human workforce that still plays a critical role.

Leadership litmus test #1: incumbents and the change management challenge

For established players, adopting new technology isn’t just about investment - it’s about change management. The rapid pace of transformation is creating uncertainty at all levels of organizations.

The best leaders recognize that tech adoption requires more than a strong vision - it demands buy-in from every stakeholder. Successfully navigating this transition means balancing a forward-looking strategy with the agility to adjust as the market evolves in unexpected ways.

Leadership litmus test #2: the fine line of disruption

On the other end of the spectrum, disruptors face a different challenge: how hard and fast to push against industry norms. The supply chain market is fragmented, deeply entrenched, and not easily moved overnight.

Founders and executives driving transformation must be strategic in their approach. Pacing and messaging matter - too much disruption too quickly can alienate partners, while moving too cautiously can mean missing the window for innovation. The leaders who master this balance will be the ones who redefine the industry.

Leadership barometer: the frontline still holds the key

A recurring theme across panels? Technology is only as effective as the people using it. AI, robotics, and automation will continue to reshape supply chain roles, but frontline workers remain critical to execution.

Companies that invest in engagement, training, and communication with their frontline teams will gain a lasting competitive edge. The most successful leaders in this space aren’t just rolling out new tools - they’re ensuring their teams are empowered to use them effectively.

Looking ahead: the leaders who act now will win

Supply chain and logistics are undergoing a profound shift, and the decisions made today will determine who leads in the next decade. The key takeaways?

• AI and automation are here - but only companies that solve for data quality and integration will fully capitalize.
• Robotics are reaching a tipping point - leaders who implement strategically will drive efficiency gains.
• Change management is the defining challenge - success requires balancing bold vision with practical execution.
• Talent is still the ultimate advantage - engaging and enabling the frontline workforce will be crucial.

For those building leadership teams in this rapidly evolving space, now is the time to secure the right talent to drive transformation.

Want to identify and place leaders who can execute in this changing landscape?

Learn more from Principal, JJ Houldin.