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Acertitude is a purpose-driven executive search firm and leadership consultancy. We discover, connect, and empower leaders to impact organizations and the world, brilliantly.

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Jeff Price: PGA of America Chief Commercial Officer on Reinventing Legacy Brands and Driving Growth in Sport

From the sidelines of college football to the executive suites of global sports, Jeff Price’s journey has been one of persistence, reinvention, and impact. He began by breaking into the NBA after 30 rejections, went on to master brand partnerships at Gatorade, helped transform MasterCard into an emotional brand through sports, and digitized legacy media during his years at Sports Illustrated.

Today, as Chief Commercial Officer at the PGA of America, he leads a billion-dollar commercial and media portfolio spanning the Ryder Cup, PGA Championship, and more.

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Jeff Price

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We combine instinct and data to vet candidates, using validated assessment tools to target the right people and ensure that those we put forward are destined to make a difference.

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Board searchExecutive searchExecutive assessmentPre-deal servicesSuccession planning

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The Acertitude Group

Our shared purpose is unleashing human potential. Together, we solve talent needs at all levels of organizations, from the boardroom to the c-suite to middle management teams.

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Upper and middle management search, assessment, and project recruitment

Industries

  • Business & Professional Services
  • Consumer
  • Energy
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  • Social Impact
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Services

Upper and middle management search, assessment, and project recruitment

Industries

  • Technology
  • Healthcare & Life Sciences
  • Private Equity
  • Professional & IT Services
Visit